• Contacts:
  • (+234) 806 727 1031 ,
  • (+234) 907 502 1402 ,
  • info@oceandigits.com.ng

Masters in Digital Marketing
(2 Months: ₦100,000)

This course is designed for both beginners with some programming experience or experienced developers looking to scale up to Data Science and Machine Learning!

Course Details

    Email Marketing

    • • Basics of email marketing
    • • Types
    • • Mailing lists
    • • How to write an email
    • • Email deliverability
    • • Email Marketing metrics
    • • A/B Test of an email campaign
    • • Increasing conversions in Email Marketing
    • • Email Marketing tools
    • • Email Marketing automation
    • • Email Mobile Marketing


    Search Engine Marketing

    • • Search Engine and Marketing
    • • Google Adwords
    • • Google Adwords account
    • • Google Adwords account structures
    • • Keywords
    • • Bidding and Budget
    • • Quality Scores
    • • Creating campaigns and Ads
    • • Optimization of campaign
    • • Campaign Tracking
    • • Advertising with Bing/Yahoo Network
    • • SEO
    • • SEM and other types of marketing
    • • Setting up SEM strategy
    • • SEM strategy Efficiency


    Social Media Marketing

    • • Social Media Marketing
    • • Important social media websites
    • • Blogging
    • • Social Media Engagements
    • • Social media and target audience
    • • Sharing contents on social media
    • • Social Bookmarking websites
    • • Approach to social media
    • • Social Media strategy
    • • Tips on using social media in Marketing
    • • Using social media for promotions
    • • ROI
    • • Branding
    • • SEO and social media
    • • Social Analytics
    • • Automation and social media


    Web Analytics

    • • Understanding/ Usage of web analytics
    • • How to make web analytics work for your website
    • • Increasing site visibility through web analytics
    • • Common Mistakes and pitfalls in web analytics
    • • Analyzing Analytical Data
    • • Web analytics Method
    • • Social Media Analytics
    • • Mobile Analytics

Starting Session Dates For 2019

February 5th,2019

April 2nd, 2019

June 4th, 2019

August 6th, 2019

October 2nd, 2019

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